There are two sides of every story and when it comes to business listings, there are also two sides of the story. The first side and probably, the least known, is the story of the buyer. Nobody know where he comes from. He just entered the platform, and started buying all sorts of things – some that he uses frequently and some he never uses at all, but he really wants to have them.
So you may ask how exactly business listings helps buyers. A totally legitimate question, I might add.
The truth is, people enter web directories with a thought or a hope in their mind. Mostly because they are looking for something they haven’t found in regular shops, and they’re hoping to find it here. And this is where chance meets opportunity; you may be selling bikes, and the random internet user that went looking for bikes, comes in and tells you: “I need a bike, can you sell me yours?”. Truth be said, every seller wants that. But you see here how the client’s needs for bikes (or any other thing for that matter) have been satisfied and the sellers needs for money have been met. The buyer is overly underestimated, but some web directories may have exactly what they need.
On the other hand, the seller is a bit overestimated. Yes, people love to buy and sell things, but that doesn’t make seller, gods. Some sellers do that one hit wonder, on many directories, sell one thing with double the price, and then you never see them again. On the other hand, some business listings only allow trustworthy sellers onto their web directory, offering, in this way a guarantee of quality and safety.
Whatever side are you on, make sure you make valuable connections.